// private beta

Stop buying
the wrong things.

kiit finds people whose taste matches yours and surfaces what they actually own and what they think about it. Real ownership. Honest opinions.

โ˜•
Baratza Encore
Burr grinder
4.7 31 twins own
3y
๐ŸŽง
Sony WH-1000XM5
Headphones
4.5 44 twins own
1y
๐ŸŽ’
Aer City Pack
Everyday bag
4.8 12 twins own
4y
๐Ÿ–ฅ๏ธ
LG 27UK850
Monitor
4.3 9 twins own
2y
๐Ÿ”ฆ
Ledlenser MH5
Headtorch
4.6 7 twins own
1y

Everything you own.
Reviewed. Trusted.

Start by logging what you already own. Every item you add becomes a verified data point โ€” for you, and for the people whose taste matches yours.

JT
Photography
๐Ÿ“ท
Fuji X100VI
owned 2 years
4.9
๐Ÿ”ญ
Sigma 35mm f/1.4
owned 3 years
4.8
๐ŸŽ’
Peak Design strap
owned 4 years
4.7
Coffee
โ˜•
Baratza Encore ESP
owned 3 years
4.7
๐Ÿซ–
Fellow Stagg EKG
owned 2 years
4.9
// selected item
๐Ÿ“ท
Fujifilm X100VI
Compact digital camera ยท owned 2 years
4.9
from 18 people
with your taste
โœ“ verified owner
"The sensor is genuinely excellent in low light. The fixed lens is the right call โ€” it stops you faffing and makes you commit to the shot. Two years in and I have not once wanted anything different."
James T. ยท 94% taste match ยท owns for 2 years
Maria K.
91% match ยท owns for 1y
Rosa L.
88% match ยท owns for 6mo
Tom W.
85% match ยท owns for 3y

Three things that make
kiit different.

94%
Taste matching

kiit calculates how closely your ratings correlate with every other user's across everything you've both reviewed. No follows required. No social graph. Pure signal.

2y
Verified ownership

Every review on kiit comes from someone who owns the thing and has documented it in their kit. Not "I read about this." Actual lived experience, with time attached.

0
Ads. Ever.

kiit will never take money from brands or show advertising. The model is simple: if users trust the platform, the platform has value. Ads destroy that trust in one direction only.

Simple mechanics.
Compounding value.

01 //
Build your kit

Log the things you own. Camera, headphones, running shoes, kitchen gear. Add a review for each one. This is your taste profile โ€” the most honest signal of who you are as a consumer.

02 //
Find your taste twins

kiit calculates who rates things the same way you do, across all categories. Your taste twins are surfaced with a match percentage. You do not need to know them. You just need to agree about enough things.

03 //
Buy smarter

When you look up a product, you see how your taste twins rate it and what they actually think. Not 4.2 stars from strangers. A specific score from the people most likely to want what you want.

Built for people who care
about what they own.

MK
Maria K.
Photographer ยท London
๐Ÿ“ท
Sony A7C II
2y
4.8
๐Ÿ”ญ
Tamron 28-75mm
3y
4.6
๐ŸŽ’
Wandrd Prvke 31
1y
4.7
๐Ÿ’ป
MacBook Pro M3
1y
4.9
RL
Rosa L.
Runner ยท Berlin
๐Ÿ‘Ÿ
Nike Vaporfly 3
1y
4.9
โŒš
Garmin Forerunner 965
2y
4.7
๐ŸŽง
Shokz OpenRun Pro
1y
4.5
๐Ÿงด
Maurten Gel 100
ongoing
4.8
TW
Tom W.
Home cook ยท Amsterdam
๐Ÿณ
Mauviel M'steel pan
5y
5.0
๐Ÿ”ช
Victorinox Fibrox 8"
6y
4.9
โ˜•
Baratza Encore ESP
3y
4.7
๐ŸŒก๏ธ
Thermapen ONE
4y
4.9

Own better things.
Start here.

Private beta. Sign up for early access.